Data is becoming increasingly important for businesses to become and stay successful. Marketers are often deep in data but are all marketers as data-driven as we think?

Here are our top 3 reasons why marketers may struggle to be data-driven:

1. They’re not sure where to start

Every marketer says the same thing to us, ‘It’s time-consuming, inefficient, and distracting.’ Because all your data sources are disconnected… so you have islands of marketing data. 

2. They don’t have the right tools or resources

Somehow you must wrangle that data together into one place. Most marketers do their best with spreadsheets, but it can often end up at the bottom of the list for another day. 

3. They don’t know how to analyse and use data

Before you know it, another brief is sent your way and you end up reacting to what the business wants from marketing, not using insights to be proactive and telling the business what they should be doing. 

All of these reasons create a massive problem, because if marketers don’t know their numbers, how can they ever be taken seriously in the Boardroom? How can they lead the business, rather than be a tactical delivery engine? How can they create the briefs, rather than respond to them? How can they get the business to see marketing as an investment, and not just a cost centre?

All of these obstacles created an opportunity for us here at myDATA³. We’ve created a way to automatically bring marketing data together into one place. Within seconds. A way to check on marketing data, just like you’d check on the weather. 

Check out myDATA³ at mydata3.com – it’s FAST & FREE and takes 2 mins max to register, connect and view your dashboards… so, what are you waiting for? Become data-driven today.

If you have any further questions for us, please feel free to email hello@mydata3.com.

Written by Helen Ward.