With so many data sources to choose from, it can be challenging to know where to start and what is helpful. There are so many areas in marketing along with plenty of growing data it can be overwhelming thinking about all the different sources you have in your business. But we promise, to stick with you and help you make sense of it!

To make it easier for you, here are our top 7 data sources to help get you started:

  1. Website analytics – to see visitor volumes, behaviour and demographics
  2. Social media analytics – to see reach, engagement and sentiment
  3. Email analytics – to see response rates, interest areas and bounces
  4. Customer analytics – to see conversion rates, contact activity and relationships
  5. Ecommerce analytics – to see behaviour, conversions and usage
  6. Product analytics – to see behaviour, patterns and trends
  7. Survey results – to see responses and feedback

We hope these tips have given you a few ideas about different types of data that might be interesting to explore along with other data sources you will likely have that are specific to your business or sector. All you need to do now is resist the urge to dive deep into all the data – step away from the data!

We recommend taking your list of questions from last week’s blog ‘8 smart questions for your marketing data’ along with any new questions you have and think – how can I use these data sources to answer my key questions? You may find you have some gaps if so this is a helpful time to be aware of them so you can plug them for your future and get all the detail you need from your data.

For our next blog, we’ll share what data you can access to help you answer your questions. In the meantime, get smart data-driven insights with simple marketing dashboards in just 2 minutes.

If you have any questions for us, please feel free to email hello@mydata3.com.

Written by Helen Ward.