If being referred to as the ‘colouring-in department’ makes you want to scream then get clued up with data-driven insights that will make your audience stop and think. Whether you want more budget, to demonstrate the value you add or a seat in the Boardroom – knowing your numbers is essential if you want marketing to be taken seriously in your business, it’s as simple as that.

Now that you know what questions to ask along with where to find the data, it’s time to fuel your thinking with what specific metrics you can use to demonstrate impact and helpfully continue our theme this month on getting the most out of your marketing data. Here goes:

They could be financial…

  • Monthly recurring revenue
  • Profit
  • Cost
  • Revenue vs target

They could be customer-orientated…

  • Registrations
  • Customer satisfaction
  • Willingness to recommend or Net Promoter Score (NPS)
  • Survey responses

They could be digital…

  • Website visitors
  • Email response rates
  • Social media reach
  • Video views

Or they could be combined metrics…

  • Cost per acquisition
  • Lifetime customer value
  • Cost/revenue/profit per customer
  • Cost/revenue/profit per employee

Are there other metrics that are important to you? Your next step from here is to use them to show how your marketing is adding value and contributing to the bottom line of your business and you are well on your way to getting more from your data. If you have any questions for us, please feel free to email hello@mydata3.com

For our next blog, we’ll explore if all marketers are as data-driven as we think. If you want to fast-track your insights, try out the world’s fastest marketing dashboard for FREE – sign up at mydata3.com.

Written by Helen Ward.